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Why we choose to pay more for our coffee:
Ensuring Profitability in Coffee Farming
Coffee farming needs to be profitable for everyone involved. But often, farmers need help with a tough spot: the price set by the C-Market versus what it actually costs to grow coffee. If coffee isn't profitable, it puts our coffee supply at risk.
Prioritizing Quality over Quantity
We believe in quality over quantity. Instead of focusing on churning out lots of coffee, we encourage farmers and processors to prioritize making top-notch coffee. This means better coffee for us and a healthier environment for everyone.
Valuing a Global Community
Our coffee community isn't just local—it's global. We believe in treating all farmers and producers fairly, no matter where they are. Their hard work keeps our coffee flowing, and we're here to support them. They're the heart of our coffee culture,and we couldn't do it without them.